I manage the day-to-day operations for AIA Singapore’s corporate website and act as the technical lead for marketing campaigns. My role was defined by high-speed execution in a heavily regulated environment, ensuring every digital launch has met the standards for security, compliance, and performance. The scope of work includes product launches, new content updates, and brand campaigns.

Developing landing pages required skills beyond website development and vendor support. I reviewed marketing needs to draft technical proposals, aligned stakeholders on requirements, and managed the integration of paid media, analytics, and content strategy to develop high-converting landing pages. Below are some examples of my responsibilites:

• Review content to ensure brand consistency and message relevancy.
• Research keyword opportunities based on market trends and topics.
• Manage vendors and tech teams to deliver parts of the project, and sign-off from key stakeholders.
• Coordinate User Acceptance Testing (UAT) with key stakeholder groups such as business, L&C, dev and security teams.
• Monitor performance and support troubleshooting tasks with agents and developers.

Across 3+ years, I have led and supported key marketing projects, including website development and optimising landing pages for UX and search engines (SEO/SEM).