JC Fix Service, a neighborhood locksmith and cobbler in Malaysia, faced significant visibility challenges following its relocation to a secluded mall. Obscured from public view, the shop’s average daily footfall plummeted to single digits. Brand outreach via WhatsApp, Facebook, and Google Business Profile yielded limited leads, as customer inquiries revealed a consistent lack of awareness regarding the shop’s specialised service offerings. The client needed a solution to rebuild the customer base, and has identified awareness to be a key business priority.
The goal was to develop and convert a pool of potential customers, particularly from Google where conversion is higher. While increasing visibility was essential, the core strategy focused on maximising the conversion rate from visitor to customer. This required the development of a new digital storefront and a targeted ad strategy designed to drive traffic toward the conversion-optimised landing page.
The project involved many different skillsets from website development, copywriting, market research and paid search marketing. Upon client’s approval, I registered the domain and developed the website. Content was also created from scratch, based on client’s knowledge with my market research and audience analysis. Below are the highlights:
With the website launch in June 2025, and tactical ad campaigns in the last quarter of 2025, JC Fix Service business gained an increase in revenue, stemming from a now-wider pool of customers who have seen the ads or found the shop while searching keywords on Google.
in Google Business Profile interactions
increase in Google reviews
of local search intent captured
Return on Ad Spend
Landing Page Conversion Rate
Cost Per Acquisition
“Thank you for your help. Got more business now, very happy with the result 👍👍”
JC
Owner
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