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Hello! I am Shawn.

I help businesses grow by leading their digital strategy from start to finish. I bridge the gap between content, tech, and paid ads to turn marketing into a revenue engine.

What I Do

Brand & Engagement

Craft content that resonate across all touchpoints.

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Digital Operations

Manage the systems that power your marketing workflows.

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Paid Media Marketing

Launch campaigns to get leads or raise awareness.

Brand & Engagement

Produce and manage on-brand content that connects your business with your audience across all channels.

Develop content strategy and manage production pipelines
Create materials for print and digital channels
Maintain brand guidelines in projects
Analyse content performance and generate insights for business opportunities

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Digital Operations

Oversee the technical systems and workflows that keep your digital platforms and business running smoothly.

Create and optimise landing pages for campaigns
Manage and update platform content and SKU registration
Oversee technical QA and UAT; troubleshoot issues via JIRA
Manage approval workflows and generate campaign links

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Paid Media Marketing

Implement ad strategies that find new customers and grow your business's reach across the internet.

Create SEO and SEM plans
Develop Single Keyword Ad Groups (SKAG) or Single Keyword Theme Ad Groups (STAG)
Deploy PPC plans for brand protection and demand generation
Define KPIs and monitor ad spend for efficiency and effectiveness

The Work

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Digital Ops

JC Fix Service

Rebuilding a shop's customer base after relocation. Here's how I did it with a new website and paid search.

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Digital Ops

AIA Singapore

Running back-to-back campaigns and tactical projects. Here's a snapshot of the work involved.

The Companies