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Hello! I am Shawn.

I deliver projects involving analytics, websites, and paid media marketing to help businesses grow and generate more revenue.

What I Do

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Analytics

Implement, track, or analyse performance for your digital platforms or campaigns.

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Digital Operations

Manage your digital platforms from a technical and marketing perspective.

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Paid Media

Launch campaigns to get leads or raise awareness.

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Analytics

Track your digital efforts to see your progress towards achieving business objectives.

Integrate analytics with social media platforms or websites
Improve analytics configuration for comprehensive tracking
Create tracking dashboards for quick overviews
Analyse and generate insights for business opportunities

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Digital Operations

Manage your digital platforms to support and achieve business objectives.

Create and optimise landing pages for campaigns
Manage and update platform content and SKU registration
Oversee technical QA and UAT; troubleshoot issues via JIRA
Manage approval workflows and generate campaign links

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Paid Media Marketing

Launch campaigns with paid media marketing to achieve your business objectives.

Create SEO and SEM plans
Develop Single Keyword Ad Groups (SKAG) or Single Keyword Theme Ad Groups (STAG)
Deploy PPC plans for brand protection and demand generation
Define KPIs and monitor ad spend for efficiency and effectiveness

The Work

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Digital Ops

JC Fix Service

Rebuilding a shop's customer base after relocation. Here's how I did it with a new website and paid search.

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Digital Ops

AIA Singapore

Running back-to-back campaigns and tactical projects. Here's a snapshot of the work involved.

The Companies

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