Hello!

I'm Shawn Low, a digital marketing professional based in Singapore.

about me

All things digital.

From launching digital campaigns to publishing content online, I leverage on technology and data to support your business. I'm passionate about making businesses succeed in the digital space, taking pride in delivering quality solutions.

Started

2015

Marketing communications

Industries

4

Financial services, education, tech, legal

Roles

5

Marketing, Brands, Communications, Design

Currently employed

AIA Singapore

Deputy Manager / Specialist in Marketing

Marketing Scope

Whether as a project lead or manager, I have cross-functional experience across three areas of marketing.

Brand Awareness

Increase public recognition of your brand or products online.

Lead Generation

Attract potential customers and convert them into leads for your business.

Customer Retention

Maintain relationships with existing customers for continued patronage.

Specialties

I specialise in four areas covering website and content management, search engine optimisation, and martech.

My experience in graphic design and web development helps me to navigate content challenges, troubleshoot technical roadblocks, and propose digital solutions for marketing teams.

Web and digital operations
Search engine optimisation
Content production
Marketing automation and analytics
Web and Digital operations

Web Producer

Oversee web governance, content production, and digital marketing with a focus on user experience. Activities include:

  • Create marketing webpages or eDMs
  • Develop lead generation web forms
  • Update assets and page layouts
  • User acceptance testing (UAT)
Tools
  • CMS platforms: Adobe Experience Manager, Drupal, Wordpress
  • Email platforms: MailChimp, APSIS
  • Project management tools: Jira, Trello, Asana
  • Code editor: VS Code
  • Interface design: Figma
Skills
  • Frontend web development: HTML, CSS, JS
  • Project Management
Search engine optimisation

SEO Lead

Ensure websites are visible in search engines and content is optimised to user search queries. Activities include:

  • Keyword research and ranking analysis
  • Technical audit and fix implementation
  • Backlink audit and recommendation
  • Webpage and content optimisation
Tools
  • Search engines: Google, Bing, Yahoo
  • Google Trends, Google Analytics, Google Search Console
  • Bing Webmaster
  • Ahrefs, SEMRush, SEOClarity
  • Screaming Frog
  • Adobe Analytics
Skills
  • Keyword research, keyword mapping
  • On-page optimisation, content optimisation
  • Off-page optimisation, backlink audit
  • Technical audit, technical fixes and implementation
Content production

Content Manager

Manage design teams, production crews, and QA processes. Able to create or edit assets when required. Activities include:

  • Content planning and channel distribution
  • Design concept and development
  • Prototype and final publishing
  • Readapt artwork
Tools
  • Social media: Facebook/Meta, Instagram, TikTok, LinkedIn, YouTube
  • Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects
  • Video: Final Cut Pro, CapCut
  • Google Docs, Dropbox
  • 3D computer graphics software: Blender
Skills
  • Graphic design, 3d, print design
  • Image editing, image DI
  • Video editing, video production
  • Media formatting
Marketing automation and analytics

MarTech Analyst

Use technology to track performance, improve processes, and develop test cases. Activities include:

  • Integrate automated publishing and engagement
  • Cross-channel data collection and review
  • Trend monitoring in web or social media
  • A/B testing and analysis
Tools
  • Adobe: Adobe Analytics, Adobe Launch, Adobe Target
  • Google: Google Analytics, Google Tag Manager
  • Microsoft 365: Sharepoint, Forms, Office, PowerPoint, Excel
  • Microsoft Power Platform: Power Automate, Power BI
Skills
  • Database: Relational database management, SQL
  • Automation: Workflow design, implementation
  • Social media monitoring

Responsible, dependable and hardworking are some of the words I would use to describe Shawn as a teammate. Working on campaigns with him has always made it easier on my job as a campaign manager. He often takes challenges head-on and I can count on him when it comes to clearing roadblocks and problem-solving issues. Well done Shawn!

Vanessa M. P.

Marketing, AIA Singapore

It is a pleasure to work with Shawn on customer promotions and product launches' website requirements. He is a determined business driver who never fails to deliver campaign and product launches website requirements on time. He is also confident in suggesting and driving changes to improve customer experience.

Seow Wee C.

Marketing, AIA Singapore

Thank you for your overflowing enthusiasm in getting work done. Not just doing the job, but getting it done right every time. The work you did on the content hub exemplifies how you always take the initiative to explore what’s best for the business, in a very collaborative fashion. Working with you has always been a joy because you are always so reliable. Do pace yourself, and rest when needed as that will help you go a longer way.

Shermeen C.

Brands, AIA Singapore

Awesome work on the new programme updates to the website! You have managed the coordination with various stakeholders tactfully and highlighted relevant issues for my input. I think you have reached a performance milestone in being able to manage stakeholders independently and bring about consensus. Good job!

Royson P.

Corporate Communications, Singapore Institute of Technology

Clients & Companies

Get in Touch

Have an opportunity to share? Happy to explore new projects!

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