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Hello! I am Shawn.

I help businesses grow by leading their digital strategy from start to finish. I bridge the gap between content, tech, and paid ads to turn marketing into a revenue engine.

What I Do

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Brand & Engagement

Craft content that resonate across all touchpoints.

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Digital Operations

Manage the systems that power your marketing workflows.

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Paid Media Marketing

Launch campaigns to get leads or raise awareness.

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Brand & Engagement

Produce and manage on-brand content that connects your business with your audience across all channels.

  • Develop content strategy and manage production pipelines
  • Create materials for print and digital channels
  • Maintain brand guidelines in projects
  • Analyse content performance and generate insights for business opportunities

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Digital Operations

Oversee the technical systems and workflows that keep your digital platforms and business running smoothly.

  • Create and optimise landing pages for campaigns
  • Manage and update platform content and SKU registration
  • Oversee technical QA and UAT; troubleshoot issues via JIRA
  • Manage approval workflows and generate campaign links

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Paid Media Marketing

Implement ad strategies that find new customers and grow your business's reach across the internet.

  • Create SEO and SEM plans
  • Develop Single Keyword Ad Groups (SKAG) or Single Keyword Theme Ad Groups (STAG)
  • Deploy PPC plans for brand protection and demand generation
  • Define KPIs and monitor ad spend for efficiency and effectiveness

The Work

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Digital Ops

JC Fix Service

Rebuilding a shop's customer base after relocation. Here's how I did it with a new website and paid search.

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Digital Ops

AIA Singapore

Running back-to-back campaigns and tactical projects. This is a snapshot of my daily work.

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Campaigns

Lead Gen

An overview of the two-phase funnel campaign developed to generate leads for wealth management solutions.

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The Companies